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Accounts Receivable Best Practices for Growing Startups

  • Writer: Scott Abbinante
    Scott Abbinante
  • Jan 19
  • 5 min read
gross accounts receivable

Accounts receivable is one of those things that can make or break a growing startup. Basically, it’s the money that your clients owe you for products or services you’ve already delivered. Sounds simple, right? But if you don’t manage it properly, it can lead to cash flow headaches, missed payroll, or even stalled growth.

So, let’s break it down. Here’s a guide to handling accounts receivable like a pro, with real tips that startups can use immediately.


What Exactly Is Accounts Receivable?

In accounting terms, accounts receivable definition accounting is the total amount of money a business expects to receive from its customers. You could also hear it called receivable, or if you want to get technical, gross accounts receivable, which is all invoices before you subtract anything doubtful.

Think of it like this: you delivered the work, your client has the invoice, and now that money is sitting there - ready to become cash, but only if you manage it right.

A lot of startups ask: how do you find accounts receivable? It’s usually listed on your balance sheet under current assets, and you can track it in your accounting software.


Why Accounts Receivable Is Critical

Managing accounts receivable isn’t just about collecting money—it’s about keeping your business alive and running smoothly.

Here’s why it matters:

  • Cash flow stays steady

  • Bad debt risk goes down

  • You can plan your growth better

  • Client relationships improve when everyone’s on the same page

If you let invoices pile up without a system, you’ll quickly run into problems. That’s why smart startups treat accounts receivable like a full-time priority, even if they’re small.


Best Practices for Accounts Receivable

Here’s the step-by-step on what works best:

1. Make Your Invoices Clear and Simple

  • Include the payment due date, terms, and contact info

  • Use digital invoicing to speed up delivery

  • Send gentle reminders before and after the due date

Clear invoices mean less confusion and faster payments.


2. Set Payment Terms Early

  • Agree on net 30, net 15, or whatever works for your startup

  • Offer early payment discounts to encourage fast payment

Communicate this before you deliver anything. No surprises.


3. Keep Track of Every Invoice

  • Weekly or monthly tracking is key

  • Know which invoices are overdue

  • Keep tabs on partial payments

Without tracking, even one missed invoice can hurt.

factoring receivables

4. Consider Receivable Financing

Sometimes, you need cash fast. Options include:

  • Accounts receivable loans: borrow against what clients owe you

  • Factoring receivables or AR factoring: sell invoices to get cash immediately

  • Accounts receivable funding: similar, but often tailored to startups

These aren’t long-term fixes but can bridge cash flow gaps when needed.


5. Outsource If Needed

If you hate chasing invoices, outsourcing is a smart move.


6. Use Integrated Receivables

  • Combine checks, online payments, and credit card payments into one dashboard

  • Makes tracking simple and reduces errors

It’s all about making collections easy and painless.


Financing vs Factoring: What’s the Difference?

Feature

Accounts Receivable Financing

Factoring Receivables

Ownership

Your invoices

Factoring company

Cash Upfront

Partial or full

Usually 70-90% of invoice

Fees

Interest-based

Discount on invoice value

Collections

You handle

Factoring company handles

Pick what fits your cash flow needs and how much control you want to keep.

Common Mistakes Startups Make

  • No clear payment terms

  • Ignoring overdue invoices

  • No tracking system

  • Avoiding tech solutions

  • Relying on a single big client

Avoid these and your receivables process will be smooth.


Key Metrics to Watch

  • Days Sales Outstanding (DSO): Average days to get paid

  • Receivable Turnover Ratio: How fast invoices are collected

  • Bad Debt Ratio: How many invoices go unpaid

Tracking these keeps your startup financially healthy.


Why Accounts Receivable Really Matters

Look, here’s the reality, just because you sent an invoice doesn’t mean the money is in your bank account tomorrow. Every unpaid invoice is cash you can’t use, and for a startup, that can be a huge problem. Missed payroll, delayed projects, stress over bills, these things pile up fast. Accounts receivable is the lifeline of your business. Treat it like that, and you’ll avoid a lot of unnecessary headaches.

Also, managing it well actually makes you look good. Clear invoices, polite follow-ups, and keeping track of who owes what shows clients you’re professional. When you get a system in place, you start knowing exactly when cash is coming in. That predictability is golden because it lets you plan, grow, and even take risks without sweating over every invoice.


How to Keep Your Cash Flow Rolling

Here’s the secret—don’t just hope invoices will get paid. Be smart and proactive. Make sure every invoice is crystal clear with the due date, payment terms, and your contact info. Send reminders automatically if possible. Even a little nudge can make clients pay faster.

And don’t underestimate incentives. A small early payment discount or a friendly note about late fees can do wonders. Track everything, weekly or monthly. Know which invoices are overdue and which clients are slow. 


Tools That Make Life Easier

  • QuickBooks, Xero, FreshBooks

  • Payment integrations for seamless processing

  • Dashboards to track overdue invoices

  • Automated reminders for clients

Startups that use tech well spend less time chasing money. For healthcare or specialized industries, medical receivables factoring is a lifesaver. Startups get cash faster while someone else handles the paperwork.


Conclusion:

Accounts receivable isn’t just numbers on a sheet, it’s the lifeblood of your startup. Clear invoices, smart tracking, proper financing, and technology can make the difference between thriving and struggling.

Treat receivables as a system, and it becomes a reliable cash flow engine, not a headache.


Frequently Asked Questions


What is accounts receivable?

Accounts receivable is money owed by clients for products or services already delivered. It’s a key asset for cash flow.


How do you find accounts receivable?

It’s usually listed under current assets on your balance sheet and tracked using accounting software.


What is the difference between accounts receivable and accounts payable?

Accounts receivable is what you’re owed; accounts payable is what you owe to vendors or suppliers.


What are accounts receivable financing options?

Options include accounts receivable loans, factoring receivables, and funding through third-party lenders.


How does AR factoring work for startups?

Startups sell invoices to a factoring company to get cash immediately, improving cash flow and reducing delays.


What are integrated receivables?

Integrated receivables combine multiple payment channels into one system for easier tracking and collection.


Why outsource accounts receivable?

Outsourcing ensures professional follow-up, reduces late payments, and frees up internal resources.


How can startups reduce days sales outstanding (DSO)?

DSO is reduced by clear invoicing, reminders, early payment incentives, and automation tools.


What is medical receivables factoring?

Medical receivables factoring lets healthcare startups get cash quickly by selling patient invoices to a factoring company.


How can startups avoid common accounts receivable mistakes?

Set clear payment terms, track invoices regularly, leverage technology, and diversify client base.


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